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MAP Tools: International Reference Pricing Model

An online tool to measure the impact of reference pricing rules across 43 countries including the likelihood and extent of parallel trade

Stress test your pricing strategy across global markets

The IRP model helps companies understand how reference pricing and parallel trade can impact product revenues and allows them to determine the optimal launch sequence for new medicines.

Our easy to use and dynamic model helps companies through this important decision-making process. All of the model inputs can be varied to enable companies to quickly run multiple scenarios in order to determine their optimal commercial strategy. The model provides quarterly revenue forecasts up to 10 years into the future.

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Cost for MAP Members: 12,000


Cost for Non-Members: 25,000

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Dynamic Inputs

Quickly and easily test different scenarios.

Visual Display

Graphic representations of your economic data.

Expert Support

A team of experienced consultants are on hand if you need help.

Flexible and customisable

Select country references, adjust pricing variables, forecast 10yrs revenue.
"MAP Online has provided the company with a great foundation to build plans to launch our rare disease product and navigate our way through payer systems across the EU and beyond. It’s an excellent resource supported by very helpful support staff when required. It will be an essential part of any future launches that we have"

Kyowa Kirin, VP Rare Diseases, International Franchise Head

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