Public Affairs Strategy

Executive Summary

• Ensuring that communications are both evidence-based and strategic maximises the opportunity for constructive engagement with commissioners, the Government and Parliamentarians supported by effective liaison with patient groups and healthcare professional stakeholders
• Public Affairs activity can shape the environment for a company or its products, addressing potential challenges that might restrict access. It normally consists of strategic planning and message development and then a range of stakeholder engagement activities such as events, meeting programmes or policy engagement