Public Affairs Strategy
Executive Summary
- Ensuring that communications are both evidence-based and strategic maximises the opportunity for constructive engagement with commissioners, the Government and Parliamentarians supported by effective liaison with patient groups and healthcare professional stakeholders
- Public Affairs activity can shape the environment for a company or its products, addressing potential challenges that might restrict access. It normally consists of strategic planning and message development and then a range of stakeholder engagement activities such as events, meeting programmes or policy engagement
Membership required to access MAP Online
Benefits of a membership to MAP Online include:
- Access to up-to-date, validated and detailed market access guides
- Downloadable tools, slide decks, flowcharts and more...
- Free workshops with every new membership to help you get the most out of MAP
MAP Europe - Table of Contents